December 15th, 2019
Everyone is talking about the Peloton wife and the commercial she stared in. This Peloton ad got major backlash when it first aired last week and lots of people said that the commercial was very sexist and only for rich people because in the ad a husband gives his thin and very attracted wife a $2200 Peloton bike for Christmas. She begins to record her progress on it year-round and begins to enjoy it more and more and by the end she thanks him for it next Christmas. But the negativity on the commercial is absolutely outrageous. A woman said “message received Ladies exercise harder and be thinner for your man then thank him for it” and "The women's 116 lb year-long fitness Journey To becoming a 112-pound woman Is just ridiculous. Come on " The commercial is harmless and people are over-analyzing it. Why would a company try to say that if they want you to buy their product? Does that make any sense? I just think that we are a little hypersensitive these days and we are attacking the wrong things for the wrong reasons.
Also, Ryan Reynolds made his own Gin commercial and had the same girl in it, while she was going through a breakup. He at the end said exercise bike not included. And he helped make some of the audience laugh off of it which helped the backlash.
https://www.youtube.com/watch?v=pShKu2icEYw
https://www.youtube.com/watch?v=H2t7lknrK28
I agree with you. Although there are many things (not just ads) that are most definitely sexist, we can only go to a certain extent as to pointing figures and accusing creators for putting out what we perceive as prejudiced content. Take that Peloton ad, for example. If there was a woman giving a man that bike instead, would people still react to it in such a way? Sometimes people just need to chill out and understand that even though society is wrong for trying to promote seemingly "perfect" women, it is good to advertise products for staying healthy, whether or not the model in the commercial is a male or female. Honestly, in my opinion, being overly sensitive is almost as bad as being sexist. Either way, people refuse to look past gender and see that in reality, these are all just people who want to work out and stay healthy.
ReplyDeleteI agree that this commercial has received too much hate over seemingly nothing. Without fail, companies continue to make controversial ads and unfortunately as the viewers become more savvy to their techniques, they attempt to root out every "negative" message they can find.I still think that some of the comments against this commercial are fair, like how it favors the rich and attractive. However, most things do cater to a specific audience, and often advertisers glamourize their set to make their project seem better.
ReplyDeleteI totally agree and I thought I was the only one who didn't think it was anything negative. I just thought it was a fairly normal commercial and nothing was implied as far as I know. I think when people begin to become more knowledgeable about marketing strategies and are skeptical of what ads are trying to say, (which is a good thing) people also begin to read into certain things that aren't there. This can be good when the company actually is in the wrong, but it can quickly get out of hand and blown out of proportion.
ReplyDelete